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Entrepreneur Profile
Timothy Stansfield: IET, Inc.
Toledo Business Journal; June 1999
    Tim Stansfield received his industrial engineering degree in 1981 from the University of Toledo. His first eight years were spent gaining experience, knowledge, and contacts in the field of manufacturing. IET was founded in 1989 with Stansfield as its president and sole employee and as of April, 1999, it employed 110 people full-time. Stansfield completed his MBA degree in 1989 and also his doctoral degree in manufacturing management in 1997, both while working full-time in the field of engineering consulting.
    IET, Inc. is a professional engineering and consulting company. Initiated as a sole proprietorship, Stansfield was the single employee for the first year and begun work in various manufacturing industries. The primary service provided for clients was industrial engineering project work to improve the manufacturing performance of their facilities. Leaving a successful and stable management position with a large Engineering/Architectural firm, Stansfield identified a niche market for the specific services of industrial engineering. The original strategy was to provide cost effective and objective engineering services to manufacturing companies during periods of significant company change. The difficulties during the first year of service including selling services beyond Stansfield's original contacts, designing services that could be duplicated by future employees, developing a financial strategy to support the requirements of additional employees and capital, and establishing a plan to encourage engineers to come to work for IET.
    Special skills include providing consulting services for major manufacturing companies to determine manufacturing plant sizes and locations, manufacturing strategy design, and resource planning. Stansfield has had work assignments throughout the United States, Mexico, Europe and China. Stansfield is currently working on an expert system design for NASA in Cape Canaveral, Florida.
    Stansfield received the Distinguished Alumni Award from the University of Toledo College of Engineering in October, 1998. This honor is awarded to only a handful of alumni each year and is achieved through selection by the professors and directors of the College of Engineering.
    The title of Stansfield's doctoral dissertation was, "The Effects of Feedback and Goal Setting on Manufacturing Productivity Improvement: A Field Experiment in Manufacturing Cells." Research was done in a field experiment to improve productivity in a manufacturing facility through goal setting and feedback. Specific computer models were developed for this experiment and were implemented for a one year period. Significant productivity improvement was achieved through this research and has been the topic of numerous presentations and publications by Stansfield.
    In addition to founding IET, Inc., Stansfield has recently entered the retail sales field by establishing a running/inline skating specialty store, named ROAD WARRIOR, with plans to duplicate and franchise the store in the future. He has also established Midwest Vector, Inc., a flight service company providing transportation for IET, Inc., and is also co-owner of a video rental store.
    Through a period of ten years of steady growth, IET now employs 110 people full-time and has four offices including Toledo (corporate headquarters), High Point, North Carolina; Grand Rapids, Michigan; and Middletown, Ohio. Sales for 1998 were $5.5 million in services and are forecast to reach $10 million in 1999.
    A significant obstacle IET had to overcome was ensuring the same quality of service from all IET engineers. IET has established formal standards and procedures for the services provided to ensure that quality is maintained. This demonstrated history of results and quality of services has allowed IET to continue to grow and is further illustrated by IET's recent achievement of ISO 9000 Quality Certification for the company.
    IET has experienced a high level of sales growth over its ten year history. IET has developed detailed computer models to ensure consistency of service and to measure performance of services provided. These models are used internally, and have been trademarked and packaged for sale directly to the engineering community.
    IET has developed a strategy of employee development that keeps engineers challenged and motivated and has been able to match these developed skills with customer requirements for productivity improvement and industrial engineering services.
    IET has devised a five-year strategy to develop itself into a $30 million per year company. This strategy includes: a financial plan to meet increased payroll, cash flow and capital requirements; a human resource plan to ensure that employees are challenged, motivated and educated to meet the needs of the clients; a marketing and sales plan that will develop new business and continued repeat customer maintenance; and a compensation plan for growth incentive.
    A technical service plan has been devised to ensure core competencies are maintained, innovative techniques are acquired and new technologies are utilized.
    The development of IET into a $30 million a year company will require a competitive strategy to maintain costs. IET will continue to add outside offices beyond its current four to approximately 14. Locations for the new offices will include the United States and Europe.

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